How did Santa Monica Become Silicon Beach?

February 23, 2015

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Most people know Santa Monica for its obvious tourist appeal: year-round sunshine, vast beaches, and countless leisure activities. What they may not know is that behind the sunglasses, beach cruisers, and bikinis, “Silicon Beach” actually means serious business—Google, Facebook, YouTube, you name it…

What’s the secret behind some of the nation’s leading tech companies settling in Santa Monica? How did this dreamy beach town become Los Angeles’ equivalent to Silicon Valley?

We’ve done some research…

Wellness Programs for Everyone
Smart companies are keenly aware that staying fit and feeling well is not just productive for personal health, it’s also productive for business. Known for their laidback work environments and widespread fitness incentives, many tech giants have thus found Santa Monica’s burgeoning wellness scene to be the perfect complement to their considerable business growth.

From Yoga to Cross Fit, beach running to road biking, and healthy restaurants to day spas, Santa Monica caters to virtually every fitness and wellness lifestyle imaginable. You know what they say: happy employees make for happy customers.

Sunshine Galore
Sunshine is another key factor in overall morale and Santa Monica has plenty of it—well over 300 days per year, to be exact. As such, living and working in Santa Monica gives employees an unparalleled opportunity to recharge and rejuvenate in the great outdoors. Be it during lunch breaks, weekend excursions, or simply taking in some rays from the office, it’s hard to imagine a more idyllic setting for creativity.

Inspirational Meeting Spaces
Not all meetings are suitable for the office. For those times when negotiations would be better off with a view of the beach, Santa Monica is just the place to be. Just imagine all the options at your disposal: beachside restaurants like One Pico or Terrazza Lounge, picturesque meeting rooms (how can we be of assistance?), and countless team-building activities like trapeze and events on the beach.

It’s no wonder tech companies can keep up their constant creativity—they have the inspirational mecca of the Pacific Ocean right at their fingertips!

Proximity to LA
Santa Monica is not just a sizeable market on its own, it also happens to be located within one of the largest cities on the planet. With LA’s sprawling ecosystem, tech companies have access to virtually every resource they could ever need—whether pitching new clients, building partnerships, or recruiting new talent.

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